Growth
Sales & Business Development
A pipeline is not a list of companies you would like to sell to.
Business development builds the customer pipeline; capital raising builds the capital pipeline. They are different disciplines and the boundary matters, because commercial teams asked to do both usually do neither.
We build the commercial engine: who to target, what to say, and how the process is run and measured.
How the work runs
- 01
Define the target
Which accounts, and why those and not others.
- 02
Build the proposition
What is said, to whom, and what it displaces.
- 03
Structure the process
Stages, qualification criteria and conversion measurement.
- 04
Equip the team
Materials, objection handling, and the discipline to run it.
What you receive
- Target account definition
- Proposition and messaging
- Pipeline stages and criteria
- Commercial toolkit
Who this is for
- Companies with inconsistent new business
- Teams whose pipeline does not convert
- Businesses entering a new segment
Book a free cash-flow session
Gateway is the advisory layer between a decision and the money behind it.
Free cash-flow session